Libraries can learn from Boyd

SNS can tell us a lot about our patrons. Patrons profiles tell us what their preferences are in terms of movies, books, entertainement and activities. This can help libraries in selection of materials and in organizing functions that will draw patrons into the library.

Because SNS are a way of communication for patrons, libraries can use them as a means of improving communication with their patrons on the patrons' own "turf," so to speak. Libraries can make themselves available to patrons, especially the young, in the place where they are most often found: on social networking sites. By having a presence on SNS, libraries can provide reference services by IM, post screencasts or educational videos or simply provide information about the kind of services they provide. Using SNS in this way can work as a valuable marketing tool to a generation that may be viewing libraries as obsolete.

Libraries, through a SNS page can also strengthen their roles in their communities by bringing together those with similar interests. Through library FB pages, for example, those with similar interests in books, videos, gaming, etc., could meet one another to discuss common pursuits. In this way, libraries position themselves as a social hub of their communities.